Developed a culturally relevant, ‘location-specific’ photographic installation at the Westfield Stratford mall through reportage photography whilst Creative Director for Household Design. The challenge was to inject the unique personality and interest of fashionable, dynamic East London into the linking and communal spaces across Westfield Stratford City. Award-winning photographers David Vintiner and Stephen Morgan were commissioned for this exciting project.
The visual concept and key drivers for the mall’s photography were authenticity, eclecticism, creative spirit and diversity. I art directed the shoot and orchestrated the framing and curation of the entire photograph collection at Westfield Stratford City.
“Household delivered right on message. We are now seeking to expand the scope of this intiative to include more areas of development as we feel it to be a hugely successful piece of work.”
- Simon Cochrane, Design Director, Westfield Shopping Towns