BREUNINGER, Munich

The acquisition of a much-loved independent department store provided Breuninger with the perfect opportunity to introduce their signature high-service philosophy to Munich customers. As part of a major refurbishment, the ground and lower ground floors were completely reconfigured to reflect Breuninger’s elevated approach to retail. We supported Cardy Papa in crafting the entry storytelling and staircase design, alongside the development of creative fixtures to enhance beauty moments and tester experiences. Our collaboration also included the design of customer-led experiences that celebrate personal connection and discovery.