Waitrose Beers, Wines & Spirits
“Educated choice” The ‘Beer, Wine & Spirits’ concept was based around Waitrose’s passion and expertise, with specially-trained advisors; sampling and partner food stories; improved communications and increased ‘theatre’ in terms of product stories to appeal to every customer from the uninitiated to the connoisseur. Consultant at EDGE. RetailWeek Interiors Award - 'Food and Supermarket Design of the Year'
