Waitrose, Canary Wharf
Waitrise Canary Wharf is the number 1 performing store for Waitrose, taking £1.3million a week – so ensuring its relevance to todays’ customers was key. Ten years since the award-winning store opened, the time was ripe to make the changes needed to better appeal to both the time-pressured weekday city worker, and the more leisurely weekend shopper. We were brought in to ensure the journey throughout the Food, Home and Fashion floors had clarity and appeal to both shopper mindsets through navigational signage and creation of key touchpoints.
