Brand Refresh for South Americas largest company. Re-positioning strategy and full design, re-branding and re-imaging of the 7,200 BR Distribuidora petrol stations, truck-stops and ‘Mania’ convenience stores across all the states in Brasil by www.most-creative.com.
Deliverables included a new:
Corporate and brand identity
New petrol station standard and existing network re-branding and re-imaging
‘Mania’ C-store re-imaging
Visual standards and convenience store guidelines